Sunline Prosticks Financial Solutions Limited is founded by a group of veteran financial market practitioners in 1994.
The company was founded against the background of unprecedented pace of changes in information technology development, and the globalization of the financial marketplace, which jointly had created the need for the financial institutions to increasingly employ newer and faster solutions for their own proprietary risk management as well as packaging new products to their customers. The company was thus created on premises of launching their own products that aimed at providing the financial institutions with easy deployable, modularly structured, open architecture and scalable financial software solutions.
In fact, ProSticks with its unparallel domain knowledge and IT capabilities, was the first to provide specialized products and customized software solution in the areas of foreign exchange, foreign exchange, equities, commodities, futures and options markets.
- COPIA: A fully integrated platform that allows the real-time distribution of financial and investment products to all customer segments (Private and Personnel banking, retail and wholesale). It is an all-encompassing system that includes real-time price discovery; execution and trade capture; risk management; settlement; back office functionalities as well as customer/transaction data mining potentials, thus providing an adaptable and fully managed straight through processing (STP) solution.
- CORE: The Foreign Exchange and Options Margin Trading System
- SOFIT: Stocks, Options, and Futures Integrated Trading System
- TAS: Treasury Automated System
In 1999, the founders identified another means to better employ the technology and provide the users, both institutions and individual to cope with the explosions of information that has resulted from the proliferation of computing capabilities. In order to better represent the price behavior of the market, the ProSticks Technical Analysis and Charts was invented. This new era in charting and technical analysis primarily takes shape in presenting those critical market information such as the most heavily traded point (as Modal Point), trading concentration area (as Active Range), and top and bottom extremes (as Extreme Tails) into easily readable and quantifiable format (see ProSticks education). As a result, it has been proven to add incomparable perception to the analysis of the price movements of probably any kind of underlying such as currencies, stocks and equities, index futures, and commodities.
The invention is so important that ProSticks was able to secure sponsorship of governmental agencies to help to lodge the related patent in that year. Many parts of world have now granted the patent right, including the United States (U.S. Pat. 7,043,449).